Category Archives: Uncategorized
5 SEO Mistakes that Bloggers Must Avoid
After effortlessly working on your company blog, the expectation is that more visitors will access your content. However, poor ranks on SEO may adversely affect your blog’s performance. Here are the top 5 mistakes made by bloggers. 1. Ignoring Internal Links Having great content does not always mean that the site will perform well in…
The Benefits of Using Digital Analytics Platforms for Enterprises
Trial and tribulation in business is passé. Promoters and business owners no longer rely solely on gut feeling and few traditional market surveys to find their target audience or assess the efficacy of their marketing programs. Over the years, businesses have found digital and social media platforms as a preferred marketplace. After all, how can…
The importance of marketing analytics over web analytics
Everyone understands the importance of analytics. But mostly analytics are understood to refer to only Google analytics or web analytics that provide invaluable data about the performance of a website. But is this data enough for marketers? More than how a page is performing, marketers need to understand the performance of their campaigns and the…
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